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Social media & real estate: the do’s and don’ts

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26 November 2013

Social media & real estate: the do’s and don’ts

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Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram; it’s a minefield out there. The novice social media user can get themselves into all kinds of trouble, but there’s no getting away from it; social media is here to stay. So if you haven’t already, it’s time to master the mysterious arts of retweeting, status updating, hash tagging and liking, and put a social strategy in place for your real estate business. ...
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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

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If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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Managing your Reputation Online

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14 April 2012

Managing your Reputation Online

Article excerpt

I’ve been doing some work on reputation management for agents online.  I was pleasantly surprised to see an article in SOLD magazine this month on this very topic.  Quite a few of my clients are amassing large numbers of negative reviews on sites like productreview.com.au and yelp.com.au and are not sure what to do about it.  It’s a really difficult question, because a large number of ...
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