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The hits and misses of real estate in 2013

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12 December 2013

The hits and misses of real estate in 2013

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This time last year we made a few predictions about what we thought would happen in the world of real estate in 2013. And now that the year is almost over, it’s the moment of truth; let’s see how we did! 1. Social media gets strategic We said: That agencies would get more creative and strategic with how they used social media. What actually happened: Agencies got more creative and strategic with how they...
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Just Sold, Just Listed & Auction Invitations: A tactical approach

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03 December 2013

Just Sold, Just Listed & Auction Invitations: A tactical approach

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Auction Invitations, Just Sold and Just Listed cards are staples of any decent property marketing campaign.  They’re invaluable when it comes to generating foot traffic at opens and auctions and boosting perceived demand. Feeling bewildered about how and when to use these cards? Here’s how to put them to use for maximum impact. Stay on message The script can vary, but a Just Sold card should basically say, ‘We’ve ...
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Selling before Christmas: myths & misconceptions

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13 November 2013

Selling before Christmas: myths & misconceptions

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It’s no secret that Christmas is a slow period in real estate. With parties, school holidays, present shopping and other end-of-year mayhem to contend with, the last thing on most people’s minds is buying and selling property. It’s tempting to fool yourself into thinking the year is all but over. There might be less of them, but buyers and sellers are still out there. With some clever strategy and an effective marketing ...
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