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What every agent needs to know about Christmas cards

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11 September 2014

What every agent needs to know about Christmas cards

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It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them.  Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
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Three simple steps to attention-getting magazines

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21 May 2014

Three simple steps to attention-getting magazines

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Real estate magazines can get a little repetitive. You know the drill: cover, maybe a message from the CEO, then page upon page of properties for sale – maybe alphabetised by suburb, maybe inserted at random.  These usually weekly property publications are an essential element of many real estate marketing strategies – so it’s shocking how little thought goes into some of them. Too often, they’re poor imitations ...
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Print marketing is worth every cent. Here’s why:

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23 April 2014

Print marketing is worth every cent. Here’s why:

Article excerpt

Print is having something of a renaissance, particularly when it comes to prestige marketing. More and more real estate agencies are grasping the value of high quality brochures, folders and pre-listing kits when it comes to winning and keeping clients. Email marketing, social media and apps can appear cheaper and more immediate ways to convey a message and promote your brand. They definitely have their place, but there are certain occasions ...
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