Main menu
Main content

News

Print

Would a paperless society be better for the environment? Not necessarily.

Article particulars

30 June 2015

Would a paperless society be better for the environment? Not necessarily.

Would a paperless society be better for the environment? Not necessarily.

Article excerpt

We’ve rhapsodised on this blog many times about the benefits of print, even in a digital age – it’s tactile, engaging and screams prestige and quality. But as a medium it certainly has its detractors, most notably those who point to the negative environmental consequences of the paper industry. So allow us to take a moment and test some of those claims. Sure, we’ve got a clear bias here, and we’re not going to...
Read More
Tags:

If it’s good enough for Google…

Article particulars

02 June 2015

If it’s good enough for Google…

If it’s good enough for Google…

Article excerpt

Here’s a question for you: how does Google advertise Google? The answer seems obvious. Surely the tech giant uses the internet, the platform of which it’s the undisputed king? Well, of course – Google uses plenty of online advertising to promote its products and services. But Google doesn’t limit itself to a single medium, and one of its other channels might surprise you. Turns out Google is a serious devotee of direct mail. That’s...
Read More
Tags:

Print marketing that works twice as hard

Article particulars

04 May 2015

Print marketing that works twice as hard

Article excerpt

Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company,  we have a vested interest in pushing that particular barrel.  We’re not alone; plenty of agents recognise the ...
Read More
Tags: , ,