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A New Year marketing masterclass

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02 November 2016

A New Year marketing masterclass

A New Year marketing masterclass

Article excerpt

With the end of the year rapidly approaching, many real estate agents are thinking about how they can improve their agent and office marketing strategies in 2017. Listing numbers are lower than they were at their peak in late 2015, and top agents know just how important it is to stay top-of-mind with sellers. We often find ourselves providing advice on marketing strategy and execution around this time of year. Planning 12 months worth...
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Marketing to Chinese Buyers: Spring 2016 Update

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18 October 2016

Marketing to Chinese Buyers: Spring 2016 Update

Marketing to Chinese Buyers: Spring 2016 Update

Article excerpt

Chinese property buyers remain a significant segment of the Melbourne market. While they may not be dominating auctions in quite the same numbers as last spring, this buyer pool is still a force to be reckoned with. Agents need targeted tools to capture their attention. Chinese language property publications are one such tool. They can be incredibly powerful when it comes to bringing your listings to the attention of foreign buyers. A unique ...
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The next big thing in property marketing

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11 October 2016

The next big thing in property marketing

The next big thing in property marketing

Article excerpt

If you’re starting to plan ahead and put together your real estate marketing plan for 2017, naturally you’ll want to make sure you’re using the most effective tools possible to reach out to vendors and prospects. And with so many flashy digital tools and data at your fingertips, the next big thing in marketing must be some flashy online advertising piece, right? Well … not quite. But if you want a tactic with high...
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