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Cultivating Trust in a Digital Age

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20 May 2025

Cultivating Trust in a Digital Age

Cultivating Trust in a Digital Age

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 Why Print Still Matters in Prestige Property Marketing In today’s digital-first world, it’s easy to assume that screens have taken over entirely. However, when marketing high-end real estate, print will always play a vital role, especially in building trust and creating lasting impressions with serious buyers. Recent research shows that 56% of consumers trust printed materials like brochures and newsletters more than digital sources when ...
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Why luxury brands embrace print

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25 October 2020

Why luxury brands embrace print

Why luxury brands embrace print

Article excerpt

Print is playing an increasingly important role for many brands – especially luxury brands. For any company that deals in high-end products (including luxury real estate) print has become an essential component of the marketing mix. Magazines trigger luxury purchases The New Language of Luxury report by Hearst Magazines UK investigates the behaviour of 25-65-year-olds who purchased a luxury item in the last 12 months. One of the more ...
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AREC 2017 – What did the NEO team learn?

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28 June 2017

AREC 2017 – What did the NEO team learn?

AREC 2017 – What did the NEO team learn?

Article excerpt

In a nutshell…we learnt that although the real estate sector is filled with many different personalities and theories about what creates success, there are a few common threads which those who have had success all agree on. The power of having a plan was a constant theme that many speakers emphasized at AREC. We know it’s simple, for most us this has been drilled into us all our life, but the importance of time...
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