These past 6 months have witnessed a significant slow down in the Melbourne property market, both in terms of stock being offered and prices being achieved. As a marketer, I’m always interested in how the industry responds to these challenges. Will certain clients seize the day and increase their marketing in the face of the negatively? Will others look to cut marketing costs at the exactly the wrong time? The ...
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Tags: brochures, print marketing
At the heart of any real estate growth strategy, you need a solid training program. A lot of agents don’t include training as a part of their marketing strategy and I’m sure people are asking why I’m talking about training on a real estate marketing blog. If we define marketing as the way you connect with and develop your customer base, it becomes pretty clear that in the people-oriented work of real estate, ...
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Tags: marketing, sales training
