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Real Estate Marketing Trends for 2013

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04 December 2012

Real Estate Marketing Trends for 2013

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    A few thoughts on trends for 2013.  There’s a bias towards Melbourne , but it should be relevant for all real estate marketing professionals. Social media finally gets strategic… Social media peaked in 2012 as a property marketing tool.  Most of our clients have realised that putting every listing on your Facebook page is just a modern form of spam. Social media hasn’t revolutionised the business in ...
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Real Estate Brands = Agents?

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06 March 2012

Real Estate Brands = Agents?

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I had one of my consulting clients make a statement the other day that got me thinking.  He was discussing the directors of the business and the sales agents and he said that “we are the brand.”  I let the statement slide at the time, but I should have argued with him, because this is a dangerous way to think about a brand.  If you are the brand, then when you’re having a bad...
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Trends for 2012

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03 January 2012

Trends for 2012

Article excerpt

    Amongst the chaos of managing my 2-year while on holiday in Bali, I’ve had a few chances to think about the upcoming year and what I’ll be focusing on for my consulting gigs.   Mobile My own consumption of real estate search and news is increasing occurring on my phone and iPad and 2012 will see agents continuing to develop mobile strategies.  The portals have a natural advantage in this space and...
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