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Marketing strategies for real estate agents

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05 November 2013

Marketing strategies for real estate agents

Article excerpt

If you’re in the real estate business, then you already know it’s not just property you’re selling. You’re also selling yourself. Potential vendors will do their homework before choosing which agent sells their home. When they’re tossing up between you and your competitors, they need a serious reason you pick you – so make sure you give them one (or two, or five – don’t hold back).  ...
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Print vs online (and how they can work together)

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23 October 2013

Print vs online (and how they can work together)

Article excerpt

It’s nearly 2014 and print is officially dead – isn’t it? Hardly. Print still has a significant role to play when it comes to marketing real estate, and the most successful property campaigns are those that combine print and internet strategies.  Numbers that speak for themselves: Attendance at Open For Inspections triples when a marketing campaign combines print and online.  Property campaigns that use a ...
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New Year’s Resolution

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13 December 2012

New Year’s Resolution

Article excerpt

As 2012 winds down, we’re experiencing a truly unusual December here at Newlitho.  In past years, we’ve spent December publishing summer editions and printing the occasional calendar.  This year is different.  This year, our top clients have been pushing our creative and consulting team to the limits, demanding comprehensive strategies and plans for 2013.  We’re doing campaigns this week for Spring 2013. ...
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