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Photo Finish: Nine Tips for Real Estate Photos that Pop

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04 February 2014

Photo Finish: Nine Tips for Real Estate Photos that Pop

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The quality of your property photos is a make-or-break factor when it comes to successfully marketing a home. But too often, the small details that can take an image from lackluster to showstopper are overlooked. Unmade beds, overflowing wheelie bins, children’s toys stashed under the couch – a quick browse through listings on realestate.com.au will confirm that these property photo sins are committed far too often. Poor quality ...
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Seize the marketing momentum in 2014

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07 January 2014

Seize the marketing momentum in 2014

Article excerpt

It’s easy to throw money at marketing campaigns when the market is flying along and times are good. With all that extra coin to play with, why not share the love around and make sure everyone’s aware of your brand and its successes? It seems harder to justify spending money on marketing when times get tough, though. In the down times, the instinct of many marketers is to tighten the purse strings and wait...
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Creating a powerhouse pre-listing kit

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19 November 2013

Creating a powerhouse pre-listing kit

Article excerpt

A quality pre-listing kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Get it right and you’ve sold yourself and your services before you’ve even stepped foot in the living room. A strong pre-listing kit providing clear and detailed information can answer a lot of questions about the sales process and clear the air for the listing presentation. It’s your first ...
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