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How to time your marketing campaign for maximum effect

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02 May 2014

How to time your marketing campaign for maximum effect

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A big part of making sure that a marketing campaign cuts through is speaking to your customers at the right time. It doesn’t matter how clever the message is; it won’t get any traction if people don’t see it.  Too often, timing’s an afterthought, and that’s a mistake – sending out messages at random is useless. By putting some thought into when a particular campaign will work best and planning well in ...
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Innovations in signboards

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16 April 2014

Innovations in signboards

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The trusty real estate signboard might seem like the kind of basic marketing tool that just can’t be improved on. But there are plenty of possibilities if you’re looking to enhance the effectiveness of your boards.  Many agents are reluctant to get too tricky with boards – there are still agencies out there who refuse to consider photo boards. But it’s not as simple as sticking the necessary details on a sign and ...
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How do you sell property management?

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04 March 2014

How do you sell property management?

Article excerpt

When it comes to marketing the sales side of a real estate agency, it’s no holds barred. But what about your property management department? Is that getting the attention it deserves? Sales might be the star of the real estate show, but property management is a crucial element of the business. When sales are down, it can be what keeps an agency afloat. It’s worth dedicating some attention to. We recently met with the...
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