Main menu
Main content

News

Marketing

Luring landlords: test these five tactics

Article particulars

25 September 2014

Luring landlords: test these five tactics

Article excerpt

Too often, property management marketing material is shoddy; at many agencies, it lives in the shadow of the higher profile sales department. You know the drill – rental listings that make do with low quality smartphone images and loose sheets of photocopied information.  But your property management business is every bit as important as sales, sometimes even more so – when sales are flagging, property management can be what ...
Read More
Tags:

Six secrets of selling luxury property

Article particulars

18 September 2014

Six secrets of selling luxury property

Article excerpt

Luxury real estate marketing dispenses with many typical marketing practices; mansions, penthouses and other prestige properties are inaccessible to the masses. When it comes to the top end of the market, properties are advertised as being only for the elite, and shamelessly so. These are the tactics employed by agents who sell luxury property: A full-service approach is necessary High end real estate companies go above and beyond for ...
Read More
Tags: , ,

What every agent needs to know about Christmas cards

Article particulars

11 September 2014

What every agent needs to know about Christmas cards

Article excerpt

It may only be September, but now is the time to start thinking about your annual Christmas card mailout. These might seem like a simple piece of communication requiring minimal thought and energy, be warned; you’ll only get back what you put into them.  Too many agents don’t put enough thought into their cards, and tired, cliched holiday messages will be totally ignored by customers. If you want to turn your annual ...
Read More
Tags: , ,