Chinese property buyers are the fastest growing group of real estate buyers on earth, having spent close to six billion dollars on Australian real estate in 2014. This is a buyer pool that’s clearly too big too ignore – and understanding the motivations of Chinese buyers is crucial for any agent who wants position their listings to get their attention. There are a number of reasons that Australia is such an attractive destination for...
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Tags: Chinese buyers
No agent needs telling that repeat business and referrals are vital – top agents can draw a significant chunk of their listings from these alone. But you can’t simply rely on the goodwill of a satisfied vendor five, 10 or 15 years down the line. Staying in touch is crucial to remaining top of mind. After you’ve secured the listing and successfully sold the property, what’s the right marketing approach? And crucially – how...
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Tags: agents, branding, marketing
Print is a valuable component of any real estate marketing campaign. High quality brochures, newsletters and letterbox drops command attention, lend a personal touch, create an aura of prestige and give your marketing a tactile edge that can’t be replicated on digital platforms. OK: as a printing company, we have a vested interest in pushing that particular barrel. We’re not alone; plenty of agents recognise the ...
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Tags: advertising, marketing, print marketing
