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Have you done your 2016 marketing plan?

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01 December 2015

Have you done your 2016 marketing plan?

Have you done your 2016 marketing plan?

Article excerpt

If the answer’s no, this is how to get started. With the end of the year just a few short weeks away, many of our clients are busy developing their 2016 marketing plans. The two print tools we see agents relying on most heavily are trusty DL cards and newsletters. Both are effective marketing pieces if used strategically. But the mistake we see again and again is that these pieces often aren’t planned and...
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Listing presentations: A masterclass

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15 September 2015

Listing presentations: A masterclass

Listing presentations: A masterclass

Article excerpt

Many of our clients are obsessed with crafting and honing their listing presentation, and rightly so. What appeals to a prospective vendor? How can all the relevant information be covered in an engaging way? How do we clearly demonstrate we’re a better choice than the competition? A issue we see crop up again and again is the immense difficulty of designing a listing presentation that can be used effectively by every member of the...
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Why you need a marketing manager

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07 July 2015

Why you need a marketing manager

Why you need a marketing manager

Article excerpt

It’s no coincidence that top real estate agencies all have a highly skilled marketing professional overseeing their advertising efforts. Too many agencies put underqualified administration staff in charge of marketing. Some don’t have a specific marketing role at all. That’s a problem. In cases like these, directors and salespeople attempt to handle all the marketing themselves, often with lacklustre, hit-and-miss results.  A dedicated ...
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