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An attack plan for winter marketing

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30 May 2016

An attack plan for winter marketing

An attack plan for winter marketing

Article excerpt

Winter presents a few marketing challenges for real estate agents. Despite evidence to the contrary, plenty of vendors still cling to the old ‘spring is the selling season’ mentality and want to wait until the weather improves before listing. Winter in general tends to be slower, both in terms of listings and buyer activity. Then there’s the upcoming federal election; it’s scheduled for July 2 and again, lots of vendors will want to wait...
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What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

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20 May 2016

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

What Mahler’s Symphony No.1 taught us about Corporate Social Responsibility

Article excerpt

Corporate Social Responsibility. The phrase that gets thrown around a lot, but what does it actually mean to be a good corporate citizen? Many real estate businesses have partnerships with charitable foundations – some even run their own charities – and do a lot to raise money and awareness for various causes. But how your company handles and promotes theses types of community-minded initiatives can be a minefield, given how ...
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What are your 2016 marketing resolutions?

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12 January 2016

What are your 2016 marketing resolutions?

What are your 2016 marketing resolutions?

Article excerpt

Now that 2016 is officially up and running, it’s time to think about the messages you’ll be communicating to your prospects and clients over the next 12 months. If you haven’t already developed a 2016 marketing plan, it’s not too late to sit down and strategise for the year ahead. Now is the perfect time to evaluate your 2015 marketing efforts and determine what worked, what didn’t, and how to maximise your marketing in...
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