Lately, we’ve seen a fresh push from many of our clients to overhaul their rentals marketing material and bring it all in line with the quality of their sales collateral. Whether your business is maintaining a giant rent roll of 5,000 properties or working overtime to grow a list of 10, having a polished suite of marketing materials to support your rentals team makes a serious difference. Everyone knows that the rentals side of...
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Tags: property management
Traditional media – you know, good old-fashioned newspapers, magazines, television and even radio – is having a resurgence. It wasn’t so long ago that these platforms were being shoved aside in favour of shiny new digital toys like Twitter, SEO optimisation and Google Adwords. So why are marketers suddenly so keen to revisit the advertising mediums of yesteryear? Basically, a lot of people are realising that digital marketing ...
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Tags: marketing trends, online, print marketing
There’s one product we get more questions about than almost any other – postcode books. Suburb reports, market updates; whatever you call them, potential vendors love receiving them and agents love the expertise and professionalism they showcase. Done right, they’re fantastic brand building tools but putting them together on a regular basis can be a time-consuming task. Here’s how to make postcode books work for you. Nail the ...
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