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How to rebrand an entire company in 13 simple(ish) steps

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14 September 2016

How to rebrand an entire company in 13 simple(ish) steps

How to rebrand an entire company in 13 simple(ish) steps

Article excerpt

We just did it, and it was easy. Kind of. Seriously, we’d do it all again tomorrow (sleep? Who needs that?) In case you missed it – and if we did our jobs, you shouldn’t have – we very recently revealed a whole new brand, including a new name. It was a huge change that involved months of work behind the scenes. Rebranding is an inevitability for any business. The scale of the rebrand...
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Out with the old, in with the Neo

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25 July 2016

Out with the old, in with the Neo

Article excerpt

It’s true – after 78 years, we’re changing not just our logo, but our name too. The company you now know as Newlitho was founded back in 1938. We became Newlitho in the 1970s, during the era of lithographic printing. Then, the name made sense. Now? Not so much. It’s a change we’ve wanted to make for a while, but finding the right name has been something of a challenge. So we’re extremely excited...
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The ultimate marketing opportunity (and it’s right under your nose)

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18 July 2016

The ultimate marketing opportunity (and it’s right under your nose)

The ultimate marketing opportunity (and it’s right under your nose)

Article excerpt

Have you ever thought of your office as marketing opportunity? Well, it is. Actually, it might be the ultimate marketing opportunity. Here’s why. Think about it; this is the one location where you are in total control of the brand experience – everything from staff uniforms and behaviour to the lighting and the colour scheme. If you ever wanted the opportunity to show off your brand to it’s best possible advantage, well, this is...
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